Forrester Predicts Gen AI to be a Fulcrum in Accelerating Business Growth

GenAI is no longer a futuristic concept Forrester's latest insights reveal it's a game-changer for businesses seeking growth From mid-2023, a staggering jump from the number of enterprises that are in the experimentation and expansion stages of implementing genAI jumped from 62% to 71% But it's not just about jumping on the bandwagon Forrester advises firms to weave trust into the fabric of their genAI strategies By focusing on practical applications and investing in both emerging and known skills, companies can stay ahead Moreover, differentiation lies in leveraging unique business data to build proprietary genAI models Generative AI has the power to be as impactful as some of the most transformative technologies of our time. Srividya Sridharan, Forrester It's clear that genAI is reshaping the competitive landscape, and Forrester's research is a beacon for leaders aiming to harness its potential for long-term advantage