Lenovo saw an increase in indirect revenue in 2020 with its channel-first approach. Now, the data center vendor is focused on building on this strategy in 2021 and beyond, while also investing in alliances to add value to partner relationships.
The impact of the pandemic forced businesses prioritize cybersecurity and add money into their cybersecurity budgets. Kaspersky is uniquely positioned to help partners capitalize on this opportunity with new offerings like Kaspersky Optimum Security.
Leslie Maher, VP North America Channel & Ecosystem, HPE and Jamie Ferullo, Executive Director of Advanced Solutions of HPE BU at Ingram Micro, discuss how channel partners can continue to grow their business and build customers for life.